Case Study

Online Course Selling

Selling a Proofreading Cousre to build Freelance Proofreading Business

Amount Spent:

$46.6K

Revenue:

$149K

ROAS:

3.21

Duration:

3 months

Target Location:

USA & Canada

Marketing Strategy Details

Target Location: USA & Canada

Problem: 

When client came to us we audited their ad a/c in google and found below issue:

  • Different intent level of Keywords were in same Campaign
  • Don’t have any Campaign for Remarketing Audience
  • Conversion action was set up as “Include in” for those action who doesn’t have any money associated with.
  • Multiple Conversion action was setup

 

Solution:

  • Split Keywords into several Campaigns for each intent level Keywords. 
  • Set up a separate campaign for Brand Keywords.
  • Find out profitable Audience and start using it. 
  • Set up DSA Campaign to find out new & profitable Keywords
  • Setup Correct and appealing Extensions

 

Optimization & Scaling

  • When MOF started profitable, we start scaling the campaign so the a/c as well.
  • Optimize all campaigns for most profitable Keywords
  • Get warm leads to use remarketing Audience.
  • We take a/c from $10K monthly spend to $25K with the consistency of ROAS (+3.00)

 

Below are the financials:

Amount Spent: $ 46.6K

Revenue: $149K

ROAS: 3.21

Duration: 3 months

Screenshot of the Performance Data

Black Friday Promo

Amount Spent:

$8,262.76

Revenue:

$28,085

ROAS:

3.40

Duration:

6 days

Target Location:

USA

Labor Day Promo

Amount Spent:

$4,090.42

Revenue:

$21,083.40

ROAS:

5.15

Duration:

6 days

Target Location:

USA