Target Location: USA & Canada

Problem: 

When client came to us we audited their ad a/c in google and found below issue:

• Different intent level of Keywords were in same Campaign
• Don’t have any Campaign for Remarketing Audience
• Conversion action was set up as “Include in” for those action who doesn’t have any money associated with.
• Multiple Conversion action was setup

Solution:

• Split Keywords into several Campaigns for each intent level Keywords. 
• Set up a separate campaign for Brand Keywords.
• Find out profitable Audience and start using it. 
• Set up DSA Campaign to find out new & profitable Keywords
• Setup Correct and appealing Extensions

Optimization & Scaling

• When MOF started profitable, we start scaling the campaign so the a/c as well.
• Optimize all campaigns for most profitable Keywords
• Get warm leads to use remarketing Audience.
• We take a/c from $10K monthly spend to $25K with the consistency of ROAS (+3.00)

Below are the financials:

Amount Spent: $ 46.6K

Revenue: $149K

ROAS: 3.21

Duration: 3 months