More Budget Won’t Fix a Broken Lead Gen Strategy
TL;DR Increasing your PPC budget on an unchanged Search campaign usually raises cost per lead before it raises lead volume, because you’re bidding against the same buyers for the same finite search demand. Search ads capture demand that already exists. They cannot manufacture new demand, so an account running 100% Search has a ceiling more […]
What Is Data Strength in Google Ads and Why Do Lead Gen Campaigns Need It
TL;DR Data strength is how complete and accurate the conversion data you give Google is, from the first click all the way to a closed deal. Lead gen accounts feel weak data the most, because a form fill tells Google almost nothing about whether that person ever became a customer. Google’s newest lead gen features […]
