What Google Ads Deadlines Should You Meet Before Black Friday 2026
TL;DR Two Google Ads deadlines matter before Black Friday 2026: November 16 and about November 20. On November 16, Data Manager stops requiring hashed customer data. Around November 20 is the safe cutoff for submitting promotions in Merchant Center. The November 16 change is not a deadline where your uploads break. Google says hashing is […]
How Should E-Commerce Brands Prepare Google Ads For Black Friday 2026
TL;DR Start your Black Friday campaign prep by early October, not mid-November, so Smart Bidding has time to adjust. Plan for a 30 to 50 percent lift in daily budget during the promo window, and check your “Limited by budget” status weekly. Build separate Black Friday campaigns instead of just raising budgets on evergreen ones, […]
