Does Quality Score Still Predict Google Ads Success In 2026
TL;DR Quality Score is still a real metric, but it’s a symptom, not a cause. It moves because your account is already healthy, not the other way around. Chasing it directly (padding keywords into ad copy, obsessing over the 1-10 number) wastes time that should go toward the signals that actually drive ROAS and CPL […]
Google Ads Target Based Bid Strategies Update
What Every Advertiser Must Do Before August 17, 2026 If your Google Ads campaigns have been delivering better results than your Target CPA or Target ROAS, this update could quietly change your performance overnight. Many advertisers assume that if nothing changes in their account, nothing will happen. Unfortunately, that is not true. Starting August 17, […]
