How Should E-Commerce Brands Prepare Google Ads For Black Friday 2026
TL;DR Start your Black Friday campaign prep by early October, not mid-November, so Smart Bidding has time to adjust. Plan for a 30 to 50 percent lift in daily budget during the promo window, and check your “Limited by budget” status weekly. Build separate Black Friday campaigns instead of just raising budgets on evergreen ones, […]
How do you test AI Max without wasting Q4 Budget
TL;DR To test AI Max safely, fix your conversion tracking, conversion values and customer lists first. Then run AI Max as a split experiment against your current campaign, change nothing else, and judge it on cost per qualified lead or return on ad spend. If your signals are weak or your conversion volume is low, […]
What Are Google’s Conversational Attributes in Merchant Center
TL;DR Conversational attributes are six new optional Merchant Center feed fields Google announced at Google Marketing Live 2026 and rolled out globally. They help AI surfaces like AI Mode in Search and Gemini understand and recommend your products when a shopper asks a real question in plain language. The six fields are question_and_answer, document_link, related_product, […]
The Revolution of AI-Powered Search Ads: Maximize Performance
In today’s digital age, the advertising landscape is constantly evolving, with AI (Artificial Intelligence) leading the charge, especially in the realm of search ads. Google, a pioneer in AI-driven innovations, has just rolled out new asset changes for AI-powered search ads, promising to revolutionise how businesses reach their potential customers. This article explores these recent […]
