What Are Google’s Conversational Attributes in Merchant Center
TL;DR Conversational attributes are six new optional Merchant Center feed fields Google announced at Google Marketing Live 2026 and rolled out globally. They help AI surfaces like AI Mode in Search and Gemini understand and recommend your products when a shopper asks a real question in plain language. The six fields are question_and_answer, document_link, related_product, […]
The Revolution of AI-Powered Search Ads: Maximize Performance
In today’s digital age, the advertising landscape is constantly evolving, with AI (Artificial Intelligence) leading the charge, especially in the realm of search ads. Google, a pioneer in AI-driven innovations, has just rolled out new asset changes for AI-powered search ads, promising to revolutionise how businesses reach their potential customers. This article explores these recent […]
