Can Your Black Friday ROAS Look Great and Still Lose You Money
TL;DR A 3x ROAS can lose money on Black Friday, because ROAS counts revenue and ignores profit. A discount cuts your margin, so the ROAS you need just to break even goes up. On a $100 product with $50 in costs, break-even ROAS is 2.0 at full price and 3.5 at 30% off. Calculate break-even […]
