Does Quality Score Still Predict Google Ads Success In 2026

Google Ads dashboard showing Quality Score column next to conversion and audience signal data

TL;DR Quality Score is still a real metric, but it’s a symptom, not a cause. It moves because your account is already healthy, not the other way around. Chasing it directly (padding keywords into ad copy, obsessing over the 1-10 number) wastes time that should go toward the signals that actually drive ROAS and CPL […]